Post by account_disabled on Dec 12, 2023 10:26:02 GMT 1
It is not necessary for your company to be on all social networks for your Marketing strategy to be successful, but each one has peculiarities that can be useful to you. At the same time, all these sites have something in common: a web analytics tool, which allows you to monitor the results of any content you publish. So don't worry, you won't be short of information. However, you can improve your analysis even more by using a platform that organizes all the statistics. There are many options, so how to choose well? Make your selection according to the objectives established in your strategy.
After deciding which metrics you'll look at, you'll need to configure them Phone Number List in the tools you choose. Some examples are Google Analytics , Quintly , BrandWatch, and Buffer. With them, you can manage everything you find and save time. And well, before we start talking about the metrics as such, I tell you that you can download a free template below to accompany the indicators of your digital strategy. There is a difference between social metrics and business metrics . It is possible, for example, that one group of metrics shows bad results, while another presents good numbers. For example, maybe you have a sizable audience and good engagement, but few sales or leads generated from your social profiles.
The reverse scenario would be a medium or even small audience, but one that generates a good number of leads and clients for the company. In this dispute, business metrics always win, because the objective of using social networks in your company is precisely to generate business from them. This does not mean that social metrics are disposable, they just should not be used as main indicators, but they serve perfectly to equip your action and decision process. Wasn't it very clear? Let's return to the example of the profile with a large number of followers and high commitment, but few leads and sales.
After deciding which metrics you'll look at, you'll need to configure them Phone Number List in the tools you choose. Some examples are Google Analytics , Quintly , BrandWatch, and Buffer. With them, you can manage everything you find and save time. And well, before we start talking about the metrics as such, I tell you that you can download a free template below to accompany the indicators of your digital strategy. There is a difference between social metrics and business metrics . It is possible, for example, that one group of metrics shows bad results, while another presents good numbers. For example, maybe you have a sizable audience and good engagement, but few sales or leads generated from your social profiles.
The reverse scenario would be a medium or even small audience, but one that generates a good number of leads and clients for the company. In this dispute, business metrics always win, because the objective of using social networks in your company is precisely to generate business from them. This does not mean that social metrics are disposable, they just should not be used as main indicators, but they serve perfectly to equip your action and decision process. Wasn't it very clear? Let's return to the example of the profile with a large number of followers and high commitment, but few leads and sales.